01
Discover
What’s changing?
We start outside your organization—reading the cultural shifts, behaviors, expectations and emerging signals that could reshape your business.
A strategic thinking method
Reframing identity.
Unlocking innovation.
Turning cultural insight into ideas people care about.
Discover.Reframe.Create.
The premise
Every product, brand, business and career exists within a story.
When the story changes, new possibilities emerge.
The workshop
One day.
Fresh perspectives.
Concrete outcomes.
StoryThinking is a one-day creative workshop designed to help teams break out of familiar thinking and develop culturally relevant strategies and solutions around a real challenge.
Not a lecture. Not a traditional brainstorming session.
It’s a working day. Together, we explore the cultural shifts, human behaviors and emerging patterns shaping your world. We challenge assumptions, make unexpected connections and apply proven creative techniques directly to your business, brand or industry.
The facilitated sessions give everyone in the room a voice, bringing together perspectives that don’t always get heard in the usual day-to-day environment.
By the end of the day, your team doesn’t just leave inspired. You leave with concrete concepts, strategic directions and practical frameworks you can actually use.
Clients
Creative thinking shaped by decades of working with organizations and audiences around the world.
The StoryThinking Method
Innovations rarely appear out of nowhere.
They emerge when we notice a shift others haven’t noticed yet—or look at something familiar from an entirely different perspective.
02
Reframe
What if we’ve been asking the wrong question?
We use narrative, forced connections and pattern recognition to challenge assumptions and turn familiar problems upside down.
03
Create
What could we actually do?
We turn insight into action—generating, developing and pressure-testing concepts, strategies and solutions your team can take forward.
The disciplines in the room
Cultural trend analysisPattern recognitionNarrative thinkingAudience & consumer psychologyCross-industry inspirationCreative developmentStrategic reframing
But StoryThinking isn’t something we simply teach your team. We apply it together.
Built around your challenge
There is no generic StoryThinking workshop.
Before the session, I work with you to identify the question worth solving and research the cultural landscape around it.
01
How could we connect with a new generation of consumers?
02
What could the next expression of our brand look like?
03
Where are the unexpected growth opportunities in our category?
04
How could we reinvent an existing product, service or experience?
05
What opportunities could emerge from changes outside our industry?
06
How do we stay relevant as our audience changes?
That challenge becomes the creative brief for the day.
What happens in the room
Participatory.
Fast-moving.
Deliberately different.
The day moves through cultural discovery, collaborative exercises, creative challenges and focused development.
The sessions create a level playing field where people contribute beyond their usual role or hierarchy. Different perspectives enter the conversation. Teams uncover knowledge and creative intelligence that may already exist inside the company, but isn’t always surfaced.
Everyonegets a voice.
01
Dissect an emerging cultural behavior.
02
Borrow a mechanism from another industry.
03
Force two incompatible concepts together.
04
Turn an existing assumption upside down.
05
See the challenge through a different audience.
Some exercises expand the possibilities. Others help identify what is strategically worth pursuing. The objective is always the same: get beyond the obvious and turn fresh thinking into something useful.
More than a workshop
A creative
reset.
Stepping away from day-to-day responsibilities and working together in a completely different way can be a powerful motivational boost.
People are invited to contribute, experiment and challenge assumptions without being limited by job titles or usual responsibilities. Quieter voices gain space. New conversations form across departments, disciplines and seniority.
Teams rediscover how much knowledge, imagination and potential already exists in the room—and leave with fresh energy, greater ownership and a renewed sense of what’s possible together.
About
I’ve spent more than twenty years in the business of ideas and content.
My career has been built around creating, developing, adapting and positioning concepts for audiences around the world.
In television and entertainment, anything you create has to do something incredibly difficult: it has to make people care.
That means constantly reading culture, understanding human behavior, recognizing patterns, finding unexpected connections and turning an initial thought into something compelling enough that someone wants to experience it.
Over time, I realized those creative disciplines could apply far beyond entertainment—to brands, products, businesses, teams, industries facing disruption and people navigating change. That’s where StoryThinking began.
I don’t come in to tell your team what to think. I lead a process that gives people a voice, challenges familiar thinking and helps the group uncover solutions none of us would have arrived at alone.
For individuals
Reframing your
next chapter.
The method can also be used with groups navigating career or life transitions.
We look for patterns in your experience, challenge the story you’ve been telling yourself, identify transferable strengths and explore unexpected possibilities for what could come next.
Guided exercises and group perspectives turn reinvention from an abstract question into concrete possibilities, directions and next steps.
Because sometimes innovation begins with reframing your own identity.
Bring StoryThinking to your team
Have a challenge that needs fresh thinking?
Bring your team together for a day that combines cultural insight, strategic thinking, creative problem-solving and genuine participation.
One day. Many new possibilities.
Book a conversation